---
title: "Add Google Ads Conversion Tracking to Joomla - Code Snippets"
description: "Google Ads happily spends your budget and reports clicks, but clicks don't pay the bills. Without conversion tracking you can't tell which keyword pro"
url: "https://www.tassos.gr/docs/code-snippets/howto/analytics-tracking/google-ads-conversion"
date: "2026-08-24T00:00:26+00:00"
language: "en-GB"
---

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#  Add Google Ads Conversion Tracking to Joomla

Google Ads happily spends your budget and reports clicks, but clicks don't pay the bills. Without conversion tracking you can't tell which keyword produced the sale, Smart Bidding has nothing to optimise towards, and every campaign decision is a guess. Setting up Google Ads conversion tracking in Joomla means placing a tag on your site and firing an event on your thank-you page, and you don't need a dedicated plugin for that. Hopefully, you don't need an extra plugin. You can add Google Ads conversion tracking to your Joomla site using Tassos Code Snippets.

## [What is Google Ads conversion tracking](#what-is-google-ads-conversion-tracking)

It is a pair of tags from Google. The Google tag identifies your site to Google Ads, and a conversion event tells Google that a visitor completed an action worth money, such as a purchase, a form submission, or a sign-up.

## [How to get the Google Ads conversion tag](#how-to-get-the-google-ads-conversion-tag)

You need a Google Ads account with at least one conversion action.

1. Go to [Google Ads](https://ads.google.com/) and sign in.
2. Click **Goals → Conversions → Summary**, then **New conversion action**.
3. Choose **Website**, enter your domain, and set up the conversion action you want to measure.
4. Choose **Install the tag yourself**.
5. Copy two values: your **Conversion ID** (looks like AW-123456789) and the **Conversion label** (a short string shown in the event snippet).

## [How to Add Google Ads Conversion Tracking to Joomla](#how-to-add-google-ads-conversion-tracking-to-joomla)

### [Snippet 1: the Google tag](#snippet-1-the-google-tag)

1. Install **Tassos Code Snippets** if it is not installed already.
2. Go to Joomla Administrator.
3. Open Components → Tassos Code Snippets.
4. Click New.
5. Give your snippet a descriptive title like "Google Ads Tag".
6. Select **HTML** snippet type.
7. Paste the following code, replacing **AW-123456789** with your actual Conversion ID (it appears twice): ```
    <script async src="https://www.googletagmanager.com/gtag/js?id=AW-123456789"></script>
    <script>
      window.dataLayer = window.dataLayer || [];
      function gtag(){dataLayer.push(arguments);}
      gtag('js', new Date());
      gtag('config', 'AW-123456789');
    </script>
    ```
8. Select **Site Header** as the Insertion Method.
9. Publish the snippet. Leave Conditional Logic empty so the tag loads site-wide.

### [Snippet 2: the conversion event](#snippet-2-the-conversion-event)

This one must fire only on the page a visitor sees *after* converting, usually your thank-you or order confirmation page.

1. Click **New** again.
2. Give this snippet a title like "Google Ads Conversion - Purchase".
3. Select **JS** snippet type.
4. Paste the following code, replacing the Conversion ID and label with your own: ```
    gtag('event', 'conversion', {
        'send_to': 'AW-123456789/AbCdEfGhIjKlMnOp',
        'value': 99.99,
        'currency': 'EUR',
        'transaction_id': ''
    });
    ```
5. Select **Site Footer** as the Insertion Method so the event runs after the Google tag has loaded.
6. Open the Conditional Logic tab and restrict the snippet to your thank-you page. This step is not optional, without it the conversion fires on every page and your reporting becomes worthless. Learn more in [Using Conditional Logic](https://www.tassos.gr/docs/code-snippets/functionality/conditional-logic).
7. Publish the snippet.

Congrats! You've successfully added Google Ads conversion tracking to your Joomla site without installing another plugin.

If your thank-you page shows a real order total, output it into the value field instead of the fixed number, and pass the order number as transaction\_id so Google can deduplicate repeated page loads.

## [Verify it Works](#verify-it-works)

Install the [Google Tag Assistant](https://tagassistant.google.com/) and browse through a test conversion on your site. Tag Assistant shows the Google tag loading on every page and the conversion event firing once on the thank-you page. In Google Ads, the conversion action status changes from *Unverified* to *Recording conversions* after the first real conversion, which can take a few hours. If the event never fires, confirm the Site Footer snippet is published and that its Conditional Logic actually matches your thank-you page URL.

For more information about snippet types and insertion methods, visit our documentation: <https://www.tassos.gr/docs/tassos-code-snippets/>

 Last updated on Aug 14th 2026 15:08