---
title: "Use Structured Data for Google Merchant - Google Structured Data"
description: "This article explains how you can use structured data to automatically create a product feed in Google Merchant Center. Valid structured markup al"
url: "https://www.tassos.gr/docs/google-structured-data/functionality/structured-data-for-google-merchant"
date: "2026-04-20T01:22:51+00:00"
language: "en-GB"
---

[ Home ](https://www.tassos.gr/index.php?option=com_content&view=category&layout=blog&id=24&Itemid=1088) / [ Google Structured Data ](https://www.tassos.gr/index.php?option=com_content&view=category&id=42) / [ Functionality ](https://www.tassos.gr/index.php?option=com_content&view=category&id=83)

#  Use Structured Data for Google Merchant

 This article explains how you can use structured data to automatically create a product feed in Google Merchant Center. Valid structured markup allows Google Merchant to read your product data and enable two features:

- **Automatic item updates**: Automatic item updates reduce the risk of account suspension and item disapproval due to price and availability mismatches.
- **Automated feeds**: Automatic item updates reduce the risk of account suspension and item disapproval due to price and availability mismatches.

## [Build an automated feed with structured data markup](#build-an-automated-feed-with-structured-data-markup)

 Automated feeds make it easier to send product data to Google, which will let people find information about your products across various Google touch points. Automated feeds uses a feature called **website crawl**, which uses crawls of your website to read structured data to extract the most up-to-date information about relevant products from your website.

 In order for those website crawls to work for automated feeds, you'll have to add the [Product Schema Type](https://www.tassos.gr/joomla-extensions/google-structured-data-markup/docs/product-schema) to all product pages.

 After you've added structured data markup to your site, the feed input method **website crawl** will become available in your Merchant Center account when you are creating a new primary feed. This will then create product data in the Feeds section of your account.

### [Schema.org required attributes](#schema-org-required-attributes)

To use automated feeds, the following attributes are required to be included in the structured data: *title*, *price*, *availability*, and *image\_link*. If you’d like to enrich the data Google discovers from your website, you can also provide additional details via structured data markup - for example: *gtin*, *brand*, *mpn*, *size*, *color*, *description*, or *condition*.

### [I don't see the "Website Crawl" option](#i-don-t-see-the-website-crawl-option)

 If you don't see "website crawl" as the input method in your Merchant Center account, make sure:

- Your structured data markup is correctly implemented for all required attributes.
- You have enabled Automatic Item Updates in Settings -> Automatic Improvements.
- You have removed or don't currently have a feed in your account.
- Your account is not suspended.
- You have the correct robots.txt settings, and Googlebot is not blocked.

 Last updated on Nov 26th 2024 12:11

## Schema

```json
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://www.tassos.gr"
        },
        {
            "@type": "ListItem",
            "position": 2,
            "name": "Home",
            "item": "https://www.tassos.gr/docs"
        },
        {
            "@type": "ListItem",
            "position": 3,
            "name": "Google Structured Data",
            "item": "https://www.tassos.gr/docs/google-structured-data"
        },
        {
            "@type": "ListItem",
            "position": 4,
            "name": "Functionality",
            "item": "https://www.tassos.gr/docs/google-structured-data/functionality"
        },
        {
            "@type": "ListItem",
            "position": 5,
            "name": "Use Structured Data for Google Merchant",
            "item": "https://www.tassos.gr/docs/google-structured-data/functionality/structured-data-for-google-merchant"
        }
    ]
}
```

```json
{
    "@context": "https://schema.org",
    "@type": "Article",
    "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": "https://www.tassos.gr/docs/google-structured-data/functionality/structured-data-for-google-merchant"
    },
    "headline": "Use Structured Data for Google Merchant",
    "image": {
        "@type": "ImageObject",
        "url": "https://www.tassos.gr/"
    },
    "publisher": {
        "@type": "Organization",
        "name": "Tassos",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.tassos.gr/https://www.tassos.gr/media/brand/logo-text.png"
        }
    },
    "author": {
        "@type": "Person",
        "name": "Tassos Marinos",
        "url": "https://www.tassos.gr/docs/google-structured-data/functionality/structured-data-for-google-merchant"
    },
    "datePublished": "2021-04-22T11:25:11+03:00",
    "dateCreated": "2021-04-22T11:25:11+03:00",
    "dateModified": "2024-11-26T12:28:30+02:00"
}
```