The Events Snippet

The details of any organized event can now be recognized by Google and become relevant for enhanced search results for evenly relevant queries. Set up important scheduling, location and artist data to show up along with your event's description on Google Search. Follow the steps below to set it up.

  • Navigate to Content > Articles.
  • Create a new article or modify an existing one.
  • Click the tab Google Structured Data.
  • Choose Event right below.
  • You'll see a panel named Events Data which holds the following important input fields that need your attention.
    • Type: Choose the event's type between a set of choices as currently recognized by Google.
    • Description: Type a short description. If none is provided then the article's text will be used instead
    • Start Date, End Date: Fill the Start and the End date respectively along with their hours.
    • Venue: Write the venue's name as explanatory as possible.
    • Address: The event's full address (e.g. Some Street, New York, NY, 12345, USA).
    • Performer Type: Choose the performer's creative work type between a set of choices as currently recognized by Google.
    • Performer Name: The name of the performer. It can be a whole group's name or one of a single person.
  • Click Save & Close.


It's important to mention that in the structured data the event's Intro Image is included, if it exists. If it doesn't then it uses the Full Article Image. These images can be set through the Images and Links tab in the same screen. We highly recommend that you go ahead and set at least one of them up.


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