The Events Content Type

The details of any organized event can now be recognized by Google and become relevant for enhanced search results for evenly relevant queries. Set up important scheduling, location and artist data to show up along with your event's description on Google Search. Let's see how to create an Event Snippet.

For Google Structured Data v3

Navigate to Components > Google Structured Data > Items

gsd3-items-menu

You will be located in the Items Manager Screen from which you can either edit an existing item or create a new one.

gsd3-create-or-edit-item

Creating a new item means that you have to select the Content Item from any of your components which are supported as Integrations.

gsd3-select-item

Once you click on the select button, a modal will appear which contains the Content Items for each of your components. In this modal you need to select the component to which the content item belongs and then select the content item itself.

gsd3-select-component

Then, select the "Event" Content Type in order for its fields to appear below.

gsd3-item-event-select

Finally, the "Event" Content Type has a certain set of fields that can be filled out. Let's see them one by one.

gsd3-item-event

  • Type: Choose the event's type between a set of choices as currently recognized by Google.
  • Description: Type a short description. If none is provided then the event's text will be used instead
  • Image: The image option has the following 3 choices

    • Inherit: Use the article's main image.
    • Upload: Upload your own image.
    • Custom URL: Add a custom URL of an image.

  • Start Date, End Date: Fill the Start and the End date respectively along with their hours.
  • Venue: Write the venue's name as explanatory as possible.
  • Address: The event's full address (e.g. Some Street, New York, NY, 12345, USA).
  • Performer Type: Choose the performer's creative work type between a set of choices as currently recognized by Google.
  • Performer Name: The name of the performer. It can be a whole group's name or one of a single person.
  • Event Availability: The availability for purchasing a ticket to the event.
  • Sales Starting Date: The date when the sale of the tickets for the event starts.
  • Price: The price of the ticket.
  • Tickets Quantity: How many tickets are available.

Once you are done, click "Save"

For Google Structured Data v2

Supported Integrations

The Event Snippet is supported by the Joomla Content Component Integration and the K2 Component Integration.

The Event Snippet Fields

Within the supported integrations you will find the following fields for the Event Snippet.

  • Type: Choose the event's type between a set of choices as currently recognized by Google.
  • Description: Type a short description. If none is provided then the event's text will be used instead
  • Start Date, End Date: Fill the Start and the End date respectively along with their hours.
  • Venue: Write the venue's name as explanatory as possible.
  • Address: The event's full address (e.g. Some Street, New York, NY, 12345, USA).
  • Performer Type: Choose the performer's creative work type between a set of choices as currently recognized by Google.
  • Performer Name: The name of the performer. It can be a whole group's name or one of a single person.