But, what is the reason a simple popup like that has become a trend? Let's see.
The Zeigarnik Effect
For any kind of process or procedure out there, the major factor for its success has been SIMPLICITY. People's tolerance of taking complex decisions has grown very thin. Their reaction to complex decision making is to avoid it as fast as possible. On the other hand, the Yes / No Popup offers an increasingly valuable simplicity which visitors in your Joomla website can click through effortlessly.
Now you might ask, what is the point in using a Yes / No Popup if they click Yes and leave right after?. The answer to this logical question is simple. The chances of them leaving if they choose Yes are stacked against them! Why? Because of the Zeigarnik Effect!
In a few words, the Zeigarnik effect states that people remember uncompleted or interrupted tasks better than completed tasks. This can only mean increased CTR (click-through-rate) and increased CRO (conversion rate optimization) for your Joomla website with just a simple Yes / No Popup!
Effective examples
With Engage Box providing such a simple and fast way to create a Yes / No Popup, your own imagination is the only limit on how many different popups you can come up with. To give you a start, try the couple of proven examples below.
1. Offer Content Upgrade
The Content Upgrade offer is ideal particularly for all the Joomla Publishers. The premise is that when a visitor has been reading an article for a certain time, it is relatively most likely to be interested in reading your premium content as well.
Then all you have to do is to create a Yes / No Popup which will trigger after a minute or two, asking the reader if he would be interested in receiving a content upgrade. Whether you use a discount or not, it's entirely up to you. However, a discount or a trial will certainly help towards converting him.
To who is it useful
- Publishers
- Premium Blogs
Why is it useful
- It takes advantage of a habit.
- It takes advantage of careful timing.
2. Promote a Contest or Giveaway
Contests and Giveaways are a repeatedly proven way of increasing your subscribers. A Yes / No Popup is a valuable tool towards funneling your visitors to your Contest or Giveaway Page from anywhere in your Joomla Website.
Also, to be even more effective, with Engage Box you can add a subtext under the No button and the Yes button clearly state that they are going to lose or gain respectively!
To who is it useful
- Newspapers
- Blogs
- Magazines
- E-commerce
Why is it useful
- It takes advantage of the feeling of winning.
- If you make it personalised it also takes advantage of the feeling of uniqueness.
3. Prevent Cart Abandonment
Another great use of a Yes / No Popup would be to use it right when they are about to abandon their cart. By using Engage Box' Exit Intent Technology, you are able to cleverly lure them back to their abandoned cart right when they are about to close the window or do anything else besides clicking that precious Checkout button!
To who is it useful
- E-commerce
Why is it useful
- You get a chance to convert an otherwise lost customer.
Summing up
Conversion Rate Optimization has always been a very volatile engagement. User metrics show different directions all the time and at an alarming rate. With Engage Box we try our best to stay on the edge of things and provide your Joomla Websites with a set of the most effective tools and strategies available for a constant growth.
