The Site Name Structured Data

To indicate the preferred name you want Google to display in Search results navigate to Components -> Google Structured Data -> Configuration

gsd3-configuration-menu

You will be immediately located in the Global Structured Data Tab in which you can see as the first snippet to be filled out, the Site Name snippet.

gsd3-sitename-snippet

The fields which can be filled for the Sitename Snippet are the following:

  • Enabled: Self-explanatory. Enable or disable the Site Name functionality.
  • Site Name: The preferred name of your website. If left blank, the default site name as set on the configuration will be used instead.
  • Alternative Site Name: You can provide an alternate name for your site, and let Google Search algorithms choose the most relevant between the Site Name and the Alternate Name (optional).
  • Site URL: The base URL of your website. Enter entire URL - with http://www...
    If left blank, the default base URL will be used instead.

Note

The Site Name schema appears on the homepage only.