The Site Name Structured Data

To indicate the preferred name you want Google to display in Search results navigate to Components -> Google Structured Data -> Configuration


You will be immediately located in the Global Structured Data Tab in which you can see as the first snippet to be filled out, the Site Name snippet.


The fields which can be filled for the Sitename Snippet are the following:

  • Enabled: Self-explanatory. Enable or disable the Site Name functionality.
  • Site Name: The preferred name of your website. If left blank, the default site name as set on the configuration will be used instead.
  • Alternative Site Name: You can provide an alternate name for your site, and let Google Search algorithms choose the most relevant between the Site Name and the Alternate Name (optional).
  • Site URL: The base URL of your website. Enter entire URL - with http://www...
    If left blank, the default base URL will be used instead.


The Site Name schema appears on the homepage only.