The Site Name Structured Data

You can indicate the preferred name you want Google Search to display in Search results easily by following the steps below.

For Google Structured Data v3

Navigate to Components > Google Structured Data > Configuration

gsd3-configuration-menu

You will be immediately located in the Global Structured Data Tab in which you can see as the first snippet to be filled out, the Sitename Snippet.

gsd3-sitename-snippet

The fields which can be filled for the Sitename Snippet are the following:

  • Enabled: Self-explanatory. Enable or disable the Site Name functionality.
  • Site Name: The preferred name of your website. If left blank, the default site name as set on the configuration will be used instead.
  • Alternative Site Name: You can provide an alternate name for your site, and let Google Search algorithms choose the most relevant between the Site Name and the Alternate Name (optional).
  • Site URL: The base URL of your website. Enter entire URL - with http://www...
    If left blank, the default base URL will be used instead.

Once you are done, click "Save".

For Google Structured Data v2

  • Navigate to Extensions > Plugins.
  • Search for System - Google Structured Data Markup and click it.
  • Click on the Site Data Tab.
  • You'll see a panel named Site Name which holds the following important input fields that need your attention.
    • Enabled: Self-explanatory. Enable or disable the Site Name functionality.
    • Site Name: The preferred name of your website. If left blank, the default site name as set on the configuration will be used instead.
    • Alternative Site Name: You can provide an alternate name for your site, and let Google Search algorithms choose the most relevant between the Site Name and the Alternate Name (optional).
    • Site URL: The base URL of your website. Enter entire URL - with http://www...
      If left blank, the default base URL will be used instead.
  • Continue filling any other values of the other panels that you might recognise and then click Save & Close.

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