VirtueMart Structured Data

Google Structured Data integrates perfectly with VirtueMart and enables you to add structured data and specifically the Product Content Type to your VirtueMart products.

Enable Integration

As with all of the integrations, go to Components → Google Structured Data → Configuration and open the Integrations tab, where all integrations are listed.

Find the "VirtueMart" Integration in the list and make sure that it is enabled with the green checkmark indicator as shown in the screenshot below.

Integration settings

To view the available settings, go to Components → Google Structured Data → Configuration, open the Integrations tab and click the Options (gear) button next to the integration. The settings open in the Edit Integration window.

The Virtuemart integration comes with a setting called Remove Duplicate Schema. If enabled, the plugin will try to detect and remove the extra and incomplete Product Schema generated by the Virtuemart component. If the extra schema is successfully removed, the Rich Results Test should report one Product item. Otherwise, if you see 2 Product snippets the auto-removal didn't work and you'll need to remove it by yourself.

Add Product Structured Data to VirtueMart products

Let's see how you can add the Product Content Type to VirtueMart products. Go to Components → Google Structured Data → Items and click New to create a new structured data item.

Enter a Title, then select the Product content type and the VirtueMart integration. Integration View is filled in automatically with Product Detail.

Once you pick a content type and an integration, the form reloads and 2 new sections appear:

• Product: This section helps you map the content type properties with page fields, custom fields, site info or custom values.
• Publishing Rules: This is where you can select the pages where the structured data is going to be generated to.

To learn more details on how you can use these sections visit the How to Add Structured Data to Pages documentation page.

Publishing Rules

In case, you don't want to generate the Product Content Type to all pages, you can use the available publishing rules to target specific pages. Each rule is Disabled by default. Set it to Include or Exclude and pick the items. The VirtueMart Integration implements the following publishing rules:

To learn more about the Publishing Rules section visit the How to add Structured Data to Pages documentation page.

Notes

• The Structured Data is generated only in the Product detailed page view where a single VirtueMart Product is displayed. The Category or List views are not currently supported.
• If the VirtueMart product is a parent product or contains variant child products, it will automatically try to find a price value from its childs as well as set the min and max prices. However, VirtueMart allows you to have products where despite selecting the variants, no price is shown on the front-end and thus no price can be set in the generated structured data. Structured data will appear to all purchasable products.