In some cases, your structured data do not show in search results, even if your page is marked up correctly according to the Structured Data Testing Tool. So, you are wondering what could be the reason?
This article includes useful resources and may assist you with this issue, or at least will point you to the right direction.
Hence, Google has technical and quality guidelines that you should be a ware of.
Before we start!
A very important thing to put in mind, Google Structured Data Testing Tool is just like any other software, it may have bugs.
So, in some cases; the Tool will show errors even when markup is valid, or show valid when markup isn’t really valid, also you may get an error in the Testing Tool while you can see structured data working in Google search results.
Why Structured Data Not Showing
Google does not guarantee that your structured data will show up in search results. Here are some common reasons why:
- Using structured data enables a feature to be present, it does not guarantee that it will be present. The Google algorithm tailors search results to create what it thinks is the best search experience for a user, depending on many variables, including search history, location, and device type. In some cases it may determine that one feature is more appropriate than another, or even that a plain blue link is best.
- The marked-up structured data is not representative of the main content of the page or potentially misleading.
- Marked-up data is incorrect in a way that the Testing tool was not able to catch.
- Marked-up content is hidden from the user.
- The site has very few pages (or very few pages with marked-up structured data) and may not be picked up by Google's Structured Data system.
- Not enough time has passed (4-12 weeks seems to be the common time quoted)
- Google have decided not to show the data.
Take a look at some useful resources regarding this matter:
- Google: Structured Data Policies
- Google Webmaster Help Forum : FAQ : Rich Snippets
- Study: Site Owners Are Too Impatient When It Comes to Google Rich Snippets
- Google: Rich Snippets Not Really For Your Homepage
- theSEMpost: Check If Page Quality is Preventing Rich Snippets from Showing in Search Results